Re: Promoting a job posting site

From: Anuj Shahane <anujshahane_at_rediffmail.com>
Date: Thu 17 Oct 2002 21:09:11 -0500

Hello Allan,

Well that's the birth pangs of coming into the online world of
paid services as some would say.
  Well as you mentioned it's really a catch 22 situation. I would
recommend the following:

1.Take a free database system like earlier, and charge only if a
job seeker comes through your site. See if there could be a cookie
based model to identify the person seeking a job, also you can
mention on your home page that it is a cookie based site.

2. Try a split revenue model, get some of your top clients for a
discounted price and leverage this onto your marketing strategy to
charge lesser known clients the normal fees.

3. Try starting a discussion group, like this one, this will
attract eyeballs and could be leveraged for advertising or
whatever.

4.It's going to take time for people to get used to paying for
what was free, nevertheless in the 'pay model' product life
cycle,, the initial problem is bound to be there... yeah, nothing
new.
All the best,
Anuj Shahane Pune, India




Received on Thu Oct 17 2002 - 21:09:11 CDT