Re: Overture & AutoBidding

From: Dave Mata <webmaster_at_atlantiscasino.com>
Date: Thu 17 Oct 2002 21:12:57 -0500

Good point, I did a little double checking last night, to see if any of
that traffic resulted in any room reservations, or people joining our
player's club... 0. Also, my counts were much too high for my traffic
from overture. I was looking at a 3 month number. Last month, we only
had 84 clicks throughout the entire month from overture. I'm doubting
that I'll ever get much in the way of good targeting from them, because
in my particular case, if you look for a reno casino, you get a cart
load of online casinos. In my case, Overture is about as worthwhile as
getting into Amway.

Now, on the other hand, I can't even guess as to how much any of these
click throughs could be worth if any of these people actually came to
the property. One person could pay for my entire advertising budget...
so you never know.

Small segue... what would you do to replace Overture if it for some
reason was not an option?

Dave




Received on Thu Oct 17 2002 - 21:12:57 CDT