Re: AOL removing pop-ups

From: R. M. Flanagan <rmf-nl_at_autumnweb.com>
Date: Thu 17 Oct 2002 22:32:14 -0500

>... I said pop-ups were annoying
>when they first started showing up, and time and experience has shown
>that users feel the same way. Why marketers insist on using them is
>absolutely beyond me.

Hello? Because they work!!
Pop ups and pop-unders get consistently higher click through rates than
traditional banners. Obviously, not everyone hates them.

>... Until advertisers find a way to make
>advertising engaging, without getting in the face of users, online
>advertising will remain as derelict and unprofitable as it currently is.

A-la Punch-the-monkey and others. Yes, they ARE making advertising engaging
(to some, annoying to others) and it gets clicks AND sales! The
popups/popunders give more "real estate space" to try to 'grab/get
attention from visitor and they're very successful at doing that.

I run ads on my site via Burst Media. Fact of life, popups/popunders pay
more than regular banner ads. AND I see the daily and monthly
ClickThroughRates for them. I see the rates considtantly skyrocket to
OBSCENELY HIGH levels for the crap popups/popunders. It makes me ill to see
that apparently my visitors are among the most *#(@$!%* people on this
earth. They have to be, to click on those ads. And they do!!

You'd be more successful to pray/inform/educate/shame? people so they would
not click on the *#(@$!%* popups/popunders.

Pop up (+ under) ads will end/go away when people STOP clicking on them and
BUYING whatever the advertiser is selling!!

Same as ...
Spam will end/go away when people STOP responding to it. It is another
thing that IS PROFITABLE because *#(@$!%* people respond to spam by
clicking links and buying products/services sold via spam. During one
discussion of spam on a different list, someone mentioned that they
recently bought something when they responded to spam. Did not understand
the concept that if you want something - go looking for it via legitimate
channels. And truly didn't understand that they ARE part of the problem.

Again, if no one responded, if sales did not result from it, how long would
it continue, hmmmmm??? You know the answer.

HTH, Roxanne @ http://autumnweb.com/

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Received on Thu Oct 17 2002 - 22:32:14 CDT