Re: A research project on online advertising
Roseline asked:
"I'm a business student and want to make a research project on online
advertising. The problem is that I have difficulties finding a good topic.
If you have an suggestions on topics, feel free to give me some
ideas."
Helo Roseline. There are many topics that can be used for writting a
research project on online advertising. For example, you can write a
project where you will research how was changing an online ad spending
from the early Internet days (e.g. 1995) until today and to give your
prediction about online ad spending in the future. You can use great
research web sites like http://www.cyberatlas.com
http://www.emarketer.com and news sites like http://www.news.com
http://www.wired.com http://www.thefeature.com
http://www.internetnews.com
If you don't like that idea, you can compare online and traditional
advertising.
Then you can write about online relationship marketing.
Another good topic could be on media buying, how to buy ads on Web
sites, email newsletters, online PR, how to determine which are the
best places for you to advertise based on money/quality...
Best regards,
Dejan Bizinger, Contributing Editor
SKYLIST Solutions
http://www.skylist.net
Received on Mon Oct 21 2002 - 07:06:28 CDT
