Re: AOL removing pop-ups

From: Chuck White <chuckwh_at_pacbell.net>
Date: Mon 21 Oct 2002 21:12:08 -0500

Eric J. Aafedt <eric2003_at_investmenthouse.com> wrote:

> Further, running pop-unders on sites that
> only allow 1 pop-under per unique visitor per day
> reduces the "pain" to the user and reduces the risk
> to the advertiser of getting a black eye caused
> by pop-under overload to the same visitor.

I doubt I (or consumers) would have as many issues with pop-ups if more
publishers and advertisers followed that dictum, but not enough do.

If an advertiser does its homework and finds sites that have that kind
of policy, that seems a bit more acceptable, but recent research
indicates a pretty strong branding backlash against pop-ups, so even
"responsible" pop-up or under advertising can suffer from the collateral
damage that spammers like Orbitz are causing. You might be getting click
throughs, and you're certainly increasing brand awareness, but the cost
can be pretty high.

Cheers,

Chuck White
-------------------------
Author, Mastering XSLT, Sybex Books
Co-Author, Mastering XML Premium Edition, Sybex Books
http://www.javertising.com/webtech/






Received on Mon Oct 21 2002 - 21:12:08 CDT