A research project on online advertising

From: Karl Robertson <karl.robertson_at_btopenworld.com>
Date: Tue 22 Oct 2002 09:23:52 -0500

Hi Roseline,

How about the differences that exist between counting (ad's served and
clicks obtained) methodologies employed by different ad serving systems
(Engage, doubleclick, etc). We have several customers using a variety of
serving methods, each displaying a different set of numbers and a
different set of predicted inventory for the following periods...

Cheers

Karl Robertson

AdManager Training
Engage




Received on Tue Oct 22 2002 - 09:23:52 CDT