Re: Overture & Autobidding

From: Mary O'Brien <mobrien_at_transitionalliance.com>
Date: Wed 23 Oct 2002 21:48:53 -0500

Ian,
 
To my knowledge there is no tool out there that will give you an
opportunity to do a complete analysis of your competitor's keywords on
PPC engines. If you can get one of your coders to create one, I think
you would have an immediate market for it :-)
 
If you use Web Position Gold you can check and see the rankings of your
competitors on keywords, but you need to know what those keywords are in
order to look for them.
 
I would start by doing a view source on their site and looking up the
keywords they are targeting in their meta tags. That unfortunately, will
give you a very limited idea, as any one using Overture, Google or Find
What should be bidding on a lot more keywords than just the obvious
ones.
 
Your next step would be to do as you are already doing. Brainstorm your
own list of keywords and then check to see if your competitors are on
them. A time consuming process, but very worthwhile. You should also use
the Search Term Suggestion Tool on Overture, that's a great source for
brainstorming keywords.
 
Mary
 
mary_at_trafficmentorseo.com
www.trafficmentorseo.com
 





Received on Wed Oct 23 2002 - 21:48:53 CDT