Re: ONLINE ADS SPECIAL: E-Metrics Summit, Part 1

From: Harsha Gangadharbatla <hgangadharbatla_at_austin.rr.com>
Date: Thu 24 Oct 2002 08:28:53 -0500

Dr. Kurtzman,
Thanks a lot for the report. It made interesting reading. I say this because
we had this huge discussion in my Interactive Advertising class today at
UT-Austin (I am a doctoral student here at UT-Austin) about the measurement
of success of a website and how things have moved from a site-centric
measurement to a user-centric measurement system. Apart from the very
interesting points brought up in the presentations that you mentioned. I
just wish to quickly add that a lot can be learned from traditional media
measurement and applied to the E-metrics system. For e.g. we were discussing
in class today about how the TTB (through the book method) and RR (recent
reading method) of audience measurement for magazines took us through the
emergence of third party measuring services. Third party services come with
advantages and some disadvantages.
It would be interesting to see where Netratings.com and comscore.com would
take this thing further.

Other interesting thoughts, anyone?

Harsha Gangadharbatla



Received on Thu Oct 24 2002 - 08:28:53 CDT