Re: Direct e-mail campaigns

From: Jim Huertas <jim_at_crytech.com>
Date: Thu 24 Oct 2002 20:23:37 -0500

Well...
Where do we start? First,(and if I ramble, please forgive me) look at
what permission means. I believe that if I already have a client that
uses my services, they have, through the relationship, given me
permission to initiate correspondence. They can always opt out if they
don't like receiving anything. However, the fact that they are my
client...they have given permission. Second, Ask them. From your
website, you provide them with the opportunity to answer a few
questions. One of which, is "what is your e-mail address". Now, you need
to make sure that you will be using that address for general information
and marketing purposes. However, you MUST have a privacy policy in place
and make sure that those visiting your site (the ones you want
permission from) can view, read, print, eat, smell, taste, etc your
privacy policy.
Your privacy policy needs to be blatantly clear on how and who will use
the information gathered. Here is the crucial part... I believe (and
some will argue) that if you sell your lists, you will get A) less
permission and B) those that you do get will be less likely to follow
through. Also, you can gather e-mail addresses from many sources within
the normal flow of business for the client. For Financial Institutions,
that would be...Internet Banking, Bill Pay, Loan Applications, Savings
Accounts, Checking Accounts, etc.. Not all of these need to be online
either. However, you must have a policy in place to get the address from
the paper application to your e-mail management software.

For an example on how we gather e-mail addresses for a Credit Union
client, go to http://www.laurelfcu.org A pop-up box appears and asks
them for their information. This is a slightly different case in that CU
members WANT to hear from their CU. But, the basics are still the same.


Jim

Jim Huertas
President/CEO http://www.crytech.com
Crytech, LLC
(406) 655-0501
 



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From: "Marco Janeczek" <info_at_mazata.com>
To: online-ads_at_o-a.com
Subject: US Online Ad Spending
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Date: Thu 24 Oct 2002 20:27:57 -0500

This is just a summary of what recently eMarketer released.

Online Ad Spending (in billions)

       Q1 Q2 Q3 Q4
2002 $1.52 $1.46 $1.59est $1.81 est
2001 $1.89 $1.87 $1.79 $1.66

This means that during the last quarter we will see online ad revenue
climb (hopefully).

Any comments on the results ?

There are some very nice studies released by eMarketer.



Internet Presence Developer
Mazata.com





Received on Thu Oct 24 2002 - 20:23:37 CDT