Re: what is permission

From: Mike Samec <mike_at_huget.com>
Date: Fri 25 Oct 2002 13:26:54 -0500

>I believe that if I already have a client that
>uses my services, they have, through the relationship, given me
>permission to initiate correspondence. They can always opt out if they
>don't like receiving anything. However, the fact that they are my
>client...they have given permission.

'What is permissible' is, in my opinion, determined by the recipient, not
the sender. Having an existing relationship with a customer doesn't
automatically mean you have permission to send them email promotions,
specials or newsletters. You know the old saying about what happens when
you assume...

A simple solution...just ask. What we do is send the customer list an email
(One correspondence is rarely objectionable ). Indicate:
1. Our plan to send emails and our wish to include them in the list
2. The purpose of the emails. Notifying them of specials, a newsletter, etc.
2. Schedule
3. Content they can expect
4. How they can be excluded

Show the customer that you respect their right to choose whether they
receive the emails or not. As long as the content remains relevant to them,
they'll usually stay. This solution takes little time or effort on your
part, while the alternative, an alienated customer that will no longer do
business with you, can be completely avoided.

Remember, nobody likes being taken for granted in any relationship,
business or otherwise.

Mike Samec

HUGET
Down-to-Earth Marketing, Advertising & Public Relations

ph: 708.383.7053
fax: 708.383.9337
email: mike_at_huget.com
web: http://www.huget.com




Received on Fri Oct 25 2002 - 13:26:54 CDT