Re: Direct e-mail campaigns

From: John Gaskill <jg_at_info-central-usa.com>
Date: Mon 28 Oct 2002 08:49:30 -0500

Aminah Grefer wrote:

>I am just starting an internet business and agree that to avoid spamming
>people the e-mail marketing should be "permission based" but, if you are
>just starting how do you obtain a permission based email list?

Aminah,

Yours is the age old question, "Where/how does one start when
resources are limited?"

The best way to build your list will be to advertise your
site in places where the audience is likely to want what
you offer.

"Advertising" might take the form of paid media buys or
news releases designed to draw attention to your site.

You should also do some kind of search engine optimizing
for your pages, although I'm not sure how many people are
searching for "letters from Santa Claus."

I would recommend that you contact sites that appeal to
parents of children ten years and under, as well as sites
for elementary school teachers and Sunday School teachers.

Good luck,


John Gaskill
jg_at_Info-Central-USA.com
http://Info-Central-USA.com





Received on Mon Oct 28 2002 - 07:49:30 CST