Unethical advertising practice

From: Eugene Kisly <eugene_at_intervelopers.com>
Date: Mon 04 Nov 2002 21:40:57 -0600

Dear fellow subscribers,

I've been lurking on this list for quite a while and find it to
be one of the most appropriate places to raise the following
discussion.

I'm a marketing director of interVelopers, Inc. Our main product
is AdRevolver - banner management software. Not so long ago I
started using Google AdWords Select as one of the ways of
promotion. Last weekend I was as usual checking my SE Ranking in
Google and to my utter amazement I found out that Google shows
AdWords advertisement on the "adrevolver" query. This word (or
rather - my company's brand) is bid on by AdServerSolutions.
Having spent some time on testing other queries I found out that
they are also utilizing other well-known companies' brand names,
such as:

- ValueAd
- AdJuggler
- BanManPro

How legal is this? I find it highly disturbing that someone is
using my company's brand to promote a competitive product. Also,
it is not the first time I come across AdServerSolutions' bad
reputation. Our prospective client has forwarded me the
following compilation: http://www.momo-
net.ch/badboys/adserversolutions.html

I'm looking forward to your input on this situation.

Kindest regards,
Eugene Kisly

Marketing Director, AdRevolver
http://www.adrevolver.com




Received on Mon Nov 04 2002 - 21:40:57 CST