Re: Unethical advertising practice

From: Jerry Preeper <preeper_at_cts.com>
Date: Wed 06 Nov 2002 22:32:39 -0600

I've been following this discussion a little bit because I'm going through
it right now with someone. Why is this any different than stuffing those
competitors names in meta keyword tags to rise to the top of the search
list... and companies have been sued over doing that. Here's a few examples:
http://www.murdoch.edu.au/elaw/issues/v9n2/devuyst92_text.html
http://searchenginewatch.com/resources/metasuits.html
Whether it's illegal or not only time will probably tell, but it seems to
me there's probably a decent precendent based on the meta tag stuff.

My $0.02






Received on Wed Nov 06 2002 - 22:32:39 CST