The following will make a huge difference with the product/service you elect
- Whether the story is consumer, trade, business, technology, etc., or a
combination of these.
- The nature of the press release
- How you intend to communicate with offline media, then integrate it online
- How you are going track and measure the success of the release
- How you are going to open, nurture and maintain relationships
Perhaps also consider what happens with the press release/information in
terms of where is it seeded, after it is released. Think long term. For
example, whether it is fed into resources like NewsNow, Moreover, Ananova
and so on. In doing this you increase your proliferation into resources
that distribute their content [like the above]. The great thing is about
them is that they also archive this news.
Elemental PR produced a top line document that included some tips for off
and online PR [and how to integrate public relations] for another resource.
If you would like a copy please email mailto:integratedpr_at_elementalpr.co.uk.
We didn't charge anything for this and it is posted to a SME and
e-consultancy.com http://www.e-consultancy.com [UK] forums for those that
requested a little advice.
It outlines a few UK services.
Account Director, Elemental PR
E: timmy_gibbon [MSN & Yahoo! Messenger ID]
Integrated Multi-Channel Public Relations
& Strategic Marketing Development
Intensive Java Course: 3-5 February 2003
Essential Servlets/JSP Course: 6-7 February 2003
Received on Mon Nov 18 2002 - 17:09:21 CST
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