Re: PR Agencies?

From: Tim Gibbon <>
Date: Mon 18 Nov 2002 17:09:21 -0600


The following will make a huge difference with the product/service you elect
to use:

- Whether the story is consumer, trade, business, technology, etc., or a
combination of these.
- The nature of the press release
- How you intend to communicate with offline media, then integrate it online
- How you are going track and measure the success of the release
- How you are going to open, nurture and maintain relationships

Perhaps also consider what happens with the press release/information in
terms of where is it seeded, after it is released. Think long term. For
example, whether it is fed into resources like NewsNow, Moreover, Ananova
and so on. In doing this you increase your proliferation into resources
that distribute their content [like the above]. The great thing is about
them is that they also archive this news.

Elemental PR produced a top line document that included some tips for off
and online PR [and how to integrate public relations] for another resource.
If you would like a copy please email
We didn't charge anything for this and it is posted to a SME and [UK] forums for those that
requested a little advice.

It outlines a few UK services.


Tim Gibbon
Account Director, Elemental PR

E: timmy_gibbon [MSN & Yahoo! Messenger ID]
Integrated Multi-Channel Public Relations
& Strategic Marketing Development

Intensive Java Course: 3-5 February 2003

Essential Servlets/JSP Course: 6-7 February 2003

Received on Mon Nov 18 2002 - 17:09:21 CST


With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.


Online Advertising Industry Leaders:

Local SEO with Video
Houston SEO
Austin Web Design

Add your company...

Local SEO with Video


Online Advertising Discussion List Archives: 2003 - Present
Online Advertising Discussion List Archives: 2001 - 2002
Online Advertising Discussion List Archives: 1999 - 2000
Online Advertising Discussion List Archives: 1996 - 1998

Online Advertising Home | Guidelines | Conferences | Testimonials | Contact Us | Sponsorship | Resources
Site Access and Use Policy | Privacy Policy

2323 Clear Lake City Blvd., Suite 180-139, Houston, TX 77062-8120
Phone: 281-480-6300
Copyright 1996-2007 The Online Advertising Discussion List, a division of ADASTRO Incorporated.
All Rights Reserved.