Online ad effectiveness research firms

From: Amanda Salomon <Amanda.Salomon_at_ConsultMail.Net>
Date: Tue 10 Dec 2002 14:32:13 -0600

First, I should introduce myself. I'm working as a consultant at ACNielsen
(as the signature says). I am currently putting together a doc on the key
players in the online ad effectiveness research realm. I have already
reviewed Dynamic Logic, Millward Brown Intelliquest, Avenue
A/SuiteSmart/Atlas, IRI/Doubleclick. I know Knowledge Networks is
attempting something, as well. What other key players am I missing?
Also, any strong opinions about the strengths or weaknesses of any of the
already mentioned firms? Any pointers or comments will be appreciated.
Company websites and industry articles only tell you so much.

Thanks.
-amanda

---------------------------------------
Amanda R. Salomon
Consultant
ACNielsen
770 Broadway
New York, NY 10003
(646) 654-8196



Received on Tue Dec 10 2002 - 14:32:13 CST