Thoughts on Froogle?

From: Steve Hall <steve_hall_at_charter.net>
Date: Thu 12 Dec 2002 11:00:40 -0600

Group,

What are peoples thoughts on Google's Froogle?

http://froogle.google.com/froogle/about.html

My thoughts:

My own initial take on this is that Google may have a good product here even
if it isn't a complete one. It's simplicity and the fact that it will be
present on the Google home page will make it immediately known to everyone
who uses the Internet. And you know most people, unlike the hard core users,
gravitate to these mass market, all- in-one, simple interface approaches.
Google is a very familiar and very friendly interface. I look at Froogle as
a simple starting point for an online shopping excursion. From there, I can
quickly drill down to other shopping sites from within the search results.
Will it be the most complete listing of available products within a
category? No it will not. But, for my simplistic mind, that is OK at the
start.

Steve

Steve Hall, AdRants: Advertising and Marketing Weblog
http://adrants.rantworks.com
Commentary on the Oddities and Wonders of Advertising
stevehall_at_rantworks.com 978-448-5028 Groton, MA
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Received on Thu Dec 12 2002 - 11:00:40 CST