Re: Your take on the new IAB...

From: Bob Gordon <bgordon_at_theautochannel.com>
Date: Fri 13 Dec 2002 16:57:26 -0600

A real problem with this ridiculous imitative is that the agencies who
already spend advertising bucks on the web have convinced their clients
to use 468x60 banners, now the IAB is telling our customers that their
decisions were not good...

The agencies that are not using the internet give the excuse that
"Banners Don't Work" so.... now these non clients will be happy with the
new sizes but will find other excuses not to advertise on the net
anyway...

Just look at the money losers on the committee who ok'd these
pronouncements, they sure don't represent me

Fellow publishers who are spending their own money UNITE!
The Inmates are running the asylum, and are screwing up the future of
our business.

Bob Gordon
The Auto Channel



Received on Fri Dec 13 2002 - 16:57:26 CST