The new IAB Standards

From: Simon Rolfe <ideas_at_creativegenius.ca>
Date: Mon 16 Dec 2002 11:39:34 -0600

Greetings List:

All of your comments re: New Banner Ad sizes are very interesting

The most important point to consider (regardless of the Ad Size issue) is
that the real key to on-line success is off-line promotion.

Perhaps the reason "on-line" ad use is down is that many advertisers have
now realized this.

It is my opinion that the budgets that were being applied to on-line ads
are now being diverted towards the purchase of traditional off-line media.

Simply changing the on-line ad sizes will NOT correct the real problem,
this I can guarantee you.


That's my view from here,



Simon Rolfe, Senior Partner
Creative Genius Communications Inc.
Marketing Strategy and Execution
www.creativegenius.ca
ideas_at_creativegenius.ca
(613) 566-5506





Received on Mon Dec 16 2002 - 11:39:34 CST