Re: Your take on the new IAB Standards

From: Jen Visser <Jen.Visser_at_freedom.fiserv.com>
Date: Tue 17 Dec 2002 17:32:07 -0600

"Leslie White" <lesliew_at_greenhills.net> wrote:

>You can say that again. As a volunteer project, I run a web site for a
>501c3 nonprofit organization here. We're offering $20 ads...$20!!!! to our
>vendors and customers to commemorate our organization's 25th anniversary,
>and we still can't get people to advertise on our site.

Leslie- I know you weren't necessarily soliciting advice here,
but I thought I'd chime in with something. With my non-profit
work I've run into the same problem with getting donations.
And with a couple of the groups we finally realized that a
cause of this apathy is perception. By offering a $20 ad when
they're used to spending $100+ they assume it has less value.
Have you tried marketing it as a $25, $50 or $100 donation to
the 'Anniversary Fund' with the bonus of listing their logo on
your site as a thank you?

Jen Visser - Web Developer
Fiserv Administrative Solutions Division
jen.visser_at_freedom.fiserv.com
Phone: 319.398.0577

2110 Wiley Boulevard SW
Cedar Rapids, Iowa 52404





From nobody
From JEichler_at_leopard.com
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To: online-ads_at_o-a.com
Subject: Re: Your take on the new IAB Standards
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From: Jody Eichler <JEichler_at_leopard.com>
Date: Tue 17 Dec 2002 17:34:53 -0600

"Leslie White" <lesliew_at_greenhills.net> wrote:

>People just are not interested in the Internet as their first choice of
>advertising. I think we can partially thank the comparatively greater
>effectiveness of direct marketing for the lack of interest.

Simon Rolfe <ideas_at_creativegenius.ca> wrote:

>It is my opinion that the budgets that were being applied to on-line ads
>are now being diverted towards the purchase of traditional off-line media.

Contrary to what you have been experiencing, we focus on B2B hi-tech and
we are seeing our clients more interested in online advertising than they
have been in a while (since the dot.com bubble burst-2000). We have run a
number of successful online lead generation campaigns for clients in 2002,
mostly targeting senior level IT professionals within various vertical
segments. We have used a combination of opt-in e-mail, banners and ads in
e-zines (online newsletters). Our customers are very happy with the
results they have achieved and the inexpensive "quality" lead generation
online marketing offers. By combining good concepts, with a compelling
call-to-action, using multiple touch-points and offering valuable content,
the benefits of direct response and brand awareness are obtainable online.
Albeit, most of the ads we buy for our customers are on well-established
Web sites with significant member communities and an established track
record for performance.

Food for thought....

Jody Eichler
Director of Online Marketing

LEOPARD
Marketing. Communications. In that order.
www.Leopard.com
jeichler_at_leopard.com
T: 303-527-4624
F: 303-530-3480

6230 Lookout Road
Boulder, CO 80301




Received on Tue Dec 17 2002 - 17:32:07 CST