MSN/IAB 10-City Tour: I-Marketing Best Practices

From: Rick Bruner <rick_at_bruner.net>
Date: Mon 13 Jan 2003 13:31:41 -0600

Many of you may already be aware of the "Interactive Marketing Best
Practices" project that MSN and the IAB announced at @d:tech as a major
industry education initiative aimed at definitively answering doubts about
whether, how and why Internet marketing does work. The project, which I've
been lucky enough to have gotten involved with in recent weeks, is a major
collaboration of dozens of individuals and organizations (many of whom are
represented on this list) and will feature a database on Advantage.MSN.com
of dozens of one-sheet best-practice compilations of research and case
studies, as well as a 10-city half-day (morning) seminar series that costs
not a cent to attend. Speakers will include executives from MSN, Unicast,
EyeBlaster, PointRoll, comScore and Dynamic Logic, plus
consultant/columnist Joseph Jaffe and yours truly.

Details and sign-up here for the Executive Briefing Tour:
http://advantage.msn.com/services/bestpractices.asp

Related article in Ad Age a few weeks back:
http://www.adage.com/news.cms?newsId=36698

Tour Schedule (all days begin at 8:30am):
* NYC 1/21
* Chicago 1/22
* Detroit 1/23
* Seattle 1/28
* San Fran 1/29
* LA 1/30
* Boston 2/11
* Dallas 2/12
* Atlanta 2/13
* (and I think I heard them say they're considering adding Denver)

Hope to see some of you there!

Rick E. Bruner, Executive Summary Consulting, Inc.
http://executivesummary.com
Internet marketing and media consulting, research, analysis
Co-author: "Net Results: Best Practices for Web Marketing"
rick_at_e-summary.com 646 554-0963 New York, NY
Also, daily Net marketing news: http://marketingfix.com
& personal ranting about nothing: http://bruner.net/blog



Received on Mon Jan 13 2003 - 13:31:41 CST