Re: Trends for 2003

From: Linda Alexander <lalexander_at_write2thepointcom.com>
Date: Fri 17 Jan 2003 20:35:48 -0600

Stephen Gregorie wrote:

>As far as little companies not getting an ad agency's attention I think
>your assessment is correct and I will add that they (the agencies) are
>missing out on a great learning experience. I enjoy setting aside 2 hour
>blocks 3 times a week to help small businesses. I learn a lot about
>what's going on out in the market place and what is working and not
>working.

Steve and all,

What you are forgetting here is that small companies have to start
somewhere. No little company without capital to back them is going to go
to a major agency and spend billions of dollars right away. That doesn't
mean that the advertising they do will flop. Since we're all overexposed
daily to way more messges than we could possibly comprehend, it's more
important than ever to target, target, target. And advertising to a
small, targeted group will result in a heck of a lot more business for
the little guy than if he tries to be Coke or McDonalds overnight. Then
again, there are plenty of smaller agencies, independent sales reps,
copywriters, etc., who can help small businesses get off the ground.

Regards,

Linda Alexander
Write to the Point Communications
"The Cure for Non-profitable Copy"
http://www.write2thepointcom.com

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Received on Fri Jan 17 2003 - 20:35:48 CST