Re: Looking for scripts for ad tracking server

From: Chris Ulrich <culrich_at_mail.cydian.com>
Date: Thu 23 Jan 2003 20:12:39 -0600

"Allen Weiss" <amw_at_marketingprofs.com> wrote:

>An easy way to do this is by creating a Session variable in ASP when
>someone lands on your site via a banner, which you can do by recognizing
>a querystring on the ad url. The session variable will follow the user
>during their stay on your site and you can use it to indicate from which
>ad someone came.

Hi Allen. Thanks, but we're going in the opposite direction. They're
hitting our ad server first and being redirected to one of a hundred other
sites who we are doing the tracking for. We can't get them all to
implement session variables (would be nice)

We ended up solving the problem using cookies. We hit technical snags over
P3P - the "cookie protocol" implemented in IE6 (which we had never heard
of) which prevented the cookies from being sent back to the ad
server. Once we reconfigured for this, it worked.

Thanks

Chris





Received on Thu Jan 23 2003 - 20:12:39 CST