Ads targeted to Asians

From: Loren M. Baker <loren_at_webadvantage.net>
Date: Mon 27 Jan 2003 17:27:52 -0600

Svetla and O-A lurkers,

Does your client want to target Asian Americans online or people that
live in the continent of Asia?

If you would like to target Asian Americans online, you should look at
cultural portals such as www.asian-nation.org However, since there is a
huge amount of diversity between those considering their heritage as
Asian, this may prove to be a bit difficult.

If you are looking to target those who live in countries such as Japan,
China, the Korean Peninsula, or India there are a vast amount of
options available.

I would suggest the Advertising.com network or Overture paid for search
results. Advertising.com does serve ads in Japan and may also in South
Korea. Where as Overture has also recently expanded their SE sponsored
listings in such countries as Japan and South Korea's www.daum.net
(please see
http://www.corporate-ir.net/ireye/ir_site.zhtml?ticker=3DOVER&script=3D410&layout=3D0&item_id=3D370324 )

With regard to other Asian countries, I suggest searching for terms such
as "advertising china" or "advertising thailand".. etc.

Hope this helps,

Loren Baker
Senior Account Executive
WebAdvantage.net http://www.webadvantage.net
E-marketing, online advertising, & PR strategy and implementation.

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Received on Mon Jan 27 2003 - 17:27:52 CST