Re: ClickTracks

From: Jim Sterne <jsterne_at_targeting.com>
Date: Fri 07 Feb 2003 16:55:25 -0600

I too am not a user, but John Marshall, their founder,
gave me a demo over lunch that surprised the heck out
of me - especially for five hundred bucks.

ClickTracks is not for the multi-billion dollar company
that wants deep analysis on a rich compendium of metrics
pulled from a wide variety of customer touchpoints.

However, while most of my clients fall into that category,
the vast majority of companies don't and can make immediate
use of this stuff. On the other hand, I've seen my share
of corporate product managers that are having such a hard
time getting meaningful data out of their Central Web
Oversight Legislation Committees that I'm starting to
recommend they look at software like ClickTracks in
general and ClickTracks in particular.

Jim Sterne
(De-cloaking now that my wife has become a judge!)

------------------------------------------------------
Jim Sterne Target Marketing of Santa Barbara
jsterne_at_targeting.com www.targeting.com
Author, Speaker, Consultant +1 805-965-3184
        E-Metrics Summit Recorded Proceedings
          now available at www.emetrics.org
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Received on Fri Feb 07 2003 - 16:55:25 CST