Re: Radio advertising costs

From: John Gaskill <JG_at_Info-Central-USA.com>
Date: Fri 14 Feb 2003 19:51:10 -0600

If you know what type of radio coverage you want
to buy, and know the areas/markets you want to
reach, visit a "media buying service" web site or
two and see what they can tell you.

You would get a better idea of true costs that
way without having to futz with a lot of differing
stations' individual rate cards (which are almost
all fitional anyway).

Good luck,

John Gaskill




Received on Fri Feb 14 2003 - 19:51:10 CST