Re: Is Google deleting sites that use pop-ups?

From: George Thomas <george_at_ican.ie>
Date: Tue 18 Feb 2003 20:44:32 -0600

This is indeed a worrying development. But as pointed out yesterday, many
commercial websites that are common brand names accept popups/unders and are
inevitable from any directory listing, including google.

On a different note, popups, as a frequently used format are indeed
declining in popularity when it comes to advertising. As the largest buyers
of online media in the Irish market, we've always felt that value lies in
carefully placing other in-page formats, rather than irritating customers
with popups, even when frequency capped.

An immediate response to a _call to action_, which the popups aided, have
come down to less than a quarter of the overall responses for any campaign.
So, combined with the publishers_ growing reluctance to accept popups and
the agencies_ experiences, pop ups could soon become obsolete.

---------------------------------------------------------
George Thomas
Media Analyst, Ican Interactive Advertising
DD: +353-1-6461022 Switchboard: +353-1-6770440
Fax: +353-1-6770349 Mobile:+353-87-7584646
AOL IM: wgtxnet E: [mailto:george_at_ican.ie]
W: http://www.ican.ie
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Received on Tue Feb 18 2003 - 20:44:32 CST