Re: Branding online ... what's the point (Overture editorial guidelines)

From: Al Heisley <alheisley_at_yahoo.com>
Date: Mon 24 Feb 2003 08:40:17 -0600

I'll agree that the "lowest prices" isn't the necessarly the
BEST strategy or even a good one. But is certainly is a
strategy. After all, basic brand-building strategy implies
ones reputation. What a company or individual what's to be
know for over the long-term. While many low price specialilts
come and go, just as many or more companies who's products or
services are not low price alternatives fail as well. How many
Fortune 500s of 10 years ago are still around? Less than half?

To make an across the board blanket statement that suggests
something is or isn't a strategy [or a tactic, goal, etc] is
fairly limited. Especially from anyone other than the consumer
or end-user who is really the ultimate judge of what works and
what doesn't.

Al Heisley





Received on Mon Feb 24 2003 - 08:40:17 CST