Re: Branding online ... what's the point (Overture editorial guidelines)

From: Marci De Vries <mdv_at_marcidevries.com>
Date: Mon 24 Feb 2003 12:06:32 -0600

I'd like to weigh in here as a search engine user for just a second, if
that's OK.

I can't help but wonder what search results would look like if Overture
allowed superlatives. I mean, if they would let advertisers do anything they
wanted with their listings, I be barraged by these kinds of listings
regardless of what I searched on?

1."BEST WHATEVERS IN THE WORLD! SHOP NOW! AND WE ARE THE CHEAPEST TOO"
2. "You think those whatevers are the best, TRY OURS! We REALLY are the Best
and we're CHEAPEST"
3. "Looking for Whatevers? We're The CHEAPEST. Don't be fooled. Look at our
prices, they are the LOWEST"

These are guaranteed to send me offline. I mean, come on, these are not
helping me find anything - they provide no competitive or useful information
to me, they just make me mad. Think of us poor users for just a second
before getting upset with Overture. Those guidelines are in place to protect
my poor over-advertised eyeballs.

--Marci De Vries






Received on Mon Feb 24 2003 - 12:06:32 CST