Re: Using Superlatives on PPC/ Branding

From: Benjamin Chapi <BenChapi_at_aol.com>
Date: Tue 25 Feb 2003 08:04:22 -0600

Google will let you use superlatives if guaranteed by your business or
verified by a third party. I think any business considering the use
of superlatives should do so cautiously.

Dr Michel Fortin argues that "claiming superiority smacks of being
untrue and is often a very risky endeavor" and "...If you claim
that you're the best, your statement will be suspect."

If you want to say that your brand is the best, there are ways of
expressing it. Here's an article that discusses this subject in more
detail:

http://home-business-tips.venister.org/rb_be_the_first_be_the_best.php

Benjamin Chapi





Received on Tue Feb 25 2003 - 08:04:22 CST