Is Overture Overtaking the Web??
It has come to my awareness that in the past week that Overture is in
the process of purchasing two of the web's premier search engines;
AltaVista and FAST.
Here is an article on FAST
http://www.internetnews.com/IAR/article.php/10789_1598601
Industry analysts are sating that this is not only a trend for Overture
to acquire search technology and use such sites as incubators for new
Overture ad technology, but many see it as a defensive move against MSN,
which was interested in the acquisition of FAST/AlltheWeb.
How do you think the latest Overture/Yahoo/MSN takeovers will effect not
only the world of advertising, but the Internet as a whole. Are these
companies the robberbarons of old or simply the result of sound business
plans and web profitability after the bubble burst?
Speaking for myself, I couldn't believe it when GoTo (now Overture) came
out with paid listings. And then *BOOM* paid listings and ROI changed
the world of advertising (not just OA) .
Any thoughts? We would love to hear your feedback on O-A or simply post
on http://www.webadvantage.net/contact_feedback.cfm
We may have a marketing tip coming out on this subject and could use
your opinions.
Thanks,
Loren Baker
WebAdvantage.net http://www.webadvantage.net
E-marketing, online advertising, & PR strategy and implementation.
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Received on Wed Feb 26 2003 - 17:12:40 CST
