Branding

From: Daralene Cimino <dar_at_webadvantage.net>
Date: Thu 27 Feb 2003 20:16:34 -0600

Branding is the name of a product. The brand, like Tide detergent,
becomes more popular through advertising and the loyalty of consumers to
that product. I was a purchasing agent for food products prior to being
a media buyer and branding hasn't changed just because it's now on the
Internet. I really don't understand why this issue has become so
confused just because it's now on the Internet. The lowest cost of
anything is a sales pitch, no matter how you look at it. Walmart is
associated with "low prices", that is why people go there to do their
shopping. You expect to find low prices at Walmart. You use Tide
detergent because your mother used it, or because it does the best job,
or perhaps you have a coupon. This isn't rocket science.

Daralene





Received on Thu Feb 27 2003 - 20:16:34 CST