Re: Branding

From: Jim Sterne <jsterne_at_targeting.com>
Date: Fri 28 Feb 2003 17:38:56 -0600

At 03:13 PM 2/26/03, David M. Moon wrote:
>Call me green ... But who makes the deciding factor of a good brand and
>bad brand? And what is the difference between a successful brand and a
>good brand? Has Coke always been a bad brand? I'm mighty confused ...


Body Shop: Nice brand. Good little brand.
Enron: Bad brand. Naughty, naughty brand.
Volkswagon: Good brand! Pat, pat, pat.
Microsoft: Tsk, tsk, tsk.
Disney: Happy Brandland.
GOP: Bad brand! Go home!


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Jim Sterne Target Marketing of Santa Barbara
jsterne@targeting.com http://www.targeting.com
Author, Speaker, Consultant +1 805-965-3184
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Received on Fri Feb 28 2003 - 17:38:56 CST