Re: Branding

From: Rob Frankel <rob_at_robfrankel.com>
Date: Mon 03 Mar 2003 11:09:46 -0600

At 8:27 PM -0600 2/27/03, Kristin Zhivago wrote:
>
>Ask ten CEOs what branding is, and you'll get 10 different answers.

This is true. When we launched Revenge of Brand X, one tactic we
used was a one question survey that was asked of CEO's, ad agency
execs, PR agencies and venture capitalists.

Not only was every one different, one guy even went so far as to say,
"it means whatever the client will buy."

--
Rob Frankel

"Branding is not about getting your prospects to choose you over your
competition; it's about getting your prospects to see you as the only
solution to their problem." (TM) -- Rob Frankel, consultant and
author of "The Revenge of Brand X: How to build a Big Time Brand on
the web or anywhere else."
Big Time Branding (SM) http://www.RobFrankel.com
818-990-8623 or 1-888-ROBFRANKEL
AIM: ROBFRANKEL




Received on Mon Mar 03 2003 - 11:09:46 CST