Larry F. Byard wrote:
>Actually, it is much less than $1.00/CPM because some ad networks have
>amassed a lot more inventory then they intend to serve paying banners.
>I have good reason and some proof to believe that they have server
>algorithms setup based on, among other things CTRs and the number
>impressions per unique IP, to pick 'n choose which impressions/sites they
>serve what. Be it an accepted practice (I think it is less than honest)
>or not, it and low CPM rates are a gross rip-off of webmasters by some ad
>networks. Larry
Larry,
Wait a second.
You're saying it's "less than honest" to serve ads optimized based on click
through rate???
You think it's "less than honest" to serve ads that are frequency capped to
not appear to a unique IP more than once or twice per session?
Larry, we guarantee that every ad we serve is a paying ad. We just don't
guarantee the rate it's served at. And if your audience consists of 1000
people generating 2 million ad views per month, there won't be much value
associated with them.
Similarly, if your audience clicks on ads at 1/3 the rate most general
audiences online do, there won't be much value associated with them.
Don't blame a network for properly dealing with the economic realities of
your audience. Get a better audience, or sell it yourself.
Best,
Scott Brew
Adtegrity.com
Received on Tue Mar 04 2003 - 11:52:42 CST
