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Re: Google's Content Ads

From: Jim Reardon <jim_at_amusive.com>
Date: Tue 04 Mar 2003 12:53:34 -0600

On Tue 04 Mar 2003 12:09:54 -0600, Loren M. Baker wrote:

>Has anyone used this yet? What have been your results?
>
>Is it similar to Sprinks' Content Sprinks?

I haven't used it, but have delivered these types of ads starting
about a month ago.

First off, it does a great injustice to the program to compare it to
Sprinks. Aside from looking like Sprinks and being an ad this
program appears to be completely beyond Sprinks.

I say this because it's obscenely targeted to even the most obscure
page. Take my site, SiteGadgets.com, which ran some of those ads
until I decided to pull them (they were *too* targeted). The main
page:

http://www.sitegadgets.com/

Is just generally about webmaster tools and the such. Google chose
two sites about making homepages and showed those ads.

However, if the ad appeared on

http://www.sitegadgets.com/info/tell.html?

It knew this was about "Refer A Friend" type scripts and showed two
ads for competing products. Same thing for several other detail
pages -- it could tell exactly what it was detailing and determined
competing products perfectly and automatically (and, I might add,
quickly)... even though those pages have very little information on
them.

Very impressive.

>From what I've experienced running sprinks ads, the text is
predetermined and not determined algorithmically and the account
representatives unusually mean. I don't know if they've changed
their service since my account manager stopped returning my
emails/calls.
---
Jim Reardon <jim_at_amusive.com>
http://www.amusive.com/






Received on Tue Mar 04 2003 - 12:53:34 CST


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