Re: Best Ad Network?

From: Bob Gordon <bgordon_at_theautochannel.com>
Date: Tue 04 Mar 2003 14:55:22 -0600

Excuse me...comparing or even mentioning a 1 inch magazine ad that most
likely WILL NOT BE SEEN OR NOTED by 99% of a magazines readers, to an ad
that is not only GUARANTEED TO BE SEEN but will not be paid for until
and unless it is acted upon, is the mentality (or lack of) that is the
root cause for under pricing the advertising on the net.

And it's the Network aggregators and stupid publishers that are at the
fore front of this injustice.

Honest sales organizations work for the publisher to optimize their
REVENUE, NOT for the Buyer.

Although I do agree that optimization is a positive extension of sales
service and keeping the buyer happy is paramount...there should be some
upside for the publisher...pricing hard earned audience at a buck a
thousand clicks is unbelievable, a fraction of a penny a click...are you
kidding me????

Do publishers get to see what the advertiser really pays per click?

This whole thread began with how ludicrous it is for a publisher to
allow inventory to be bought for a buck CPM for ROS,
and these network guys are talking a buck a thousand
clickthroughs...what's next, should the publisher pay the advertiser for
the privilege of running their ads?

A buck CPM means that the advertiser pays less then a penny a click, and
only half of that goes to the publisher, this is highway robbery
committed by a group that supposedly works for and reps the site
publisher...talk about a wolf in lambs clothing.

These networks are using the assets of others to ROB them, and at the
same time are helping kill the Internet as an ad supported editorial
medium.

These networks should be called Buyers Representatives, and when and if
they are, maybe the blind naive publishers that get into bed with them
will realize they represent the OTHER SIDE...(The Dark Side?)

Where is the IAB in all this bull?

The network business model is to line up availability and access to
advertising space, test it and only run the ads on sites that can
deliver these ridiculous CTR...CPM's, that's what they do...they get
consigned space and resell it to their clients the advertisers, at a
cost that brings a smile to the buyer's face...any site that accepts
this shit deserves what it gets....

Bob Gordon
www.theautochannel.com





Received on Tue Mar 04 2003 - 14:55:22 CST