Re: Branding

From: Rob Frankel <rob_at_robfrankel.com>
Date: Wed 05 Mar 2003 09:10:19 -0600

At 11:08 AM -0600 3/3/03, Damon Kirschbaum wrote:

>Dictionary.com's definition seems to limit "brand" to products and
>manufacturers of products: <http://dictionary.reference.com/search?q=brand>.
>
>InvestorWords' definition seems to limit "brand" to words, symbols, or
>anything else that can be trademarked:
><http://www.investorwords.com/cgi-bin/getword.cgi?568>.
>
>Both definitions seem too narrow to me.

Now you're cooking, Damon. Those definitions are way outmoded.
Branding has evolved way further than academicians and text books
understand.

This is one case where the established authorities are not quite, but
almost obsolete.
--
Rob Frankel

"Branding is not about getting your prospects to choose you over your
competition; it's about getting your prospects to see you as the only
solution to their problem." (TM) -- Rob Frankel, consultant and
author of "The Revenge of Brand X: How to build a Big Time Brand on
the web or anywhere else."
Big Time Branding (SM) http://www.RobFrankel.com
818-990-8623 or 1-888-ROBFRANKEL
AIM: ROBFRANKEL




Received on Wed Mar 05 2003 - 09:10:19 CST