Re: Branding

From: David M. Moon <david.moon_at_mediahog.com>
Date: Thu 06 Mar 2003 12:40:28 -0600

I for one hate Pepsi, and usually choose a non-soft drink if Coke was
not being served. I even avoid places like KFC, because Coke is not
served. I would even wager that there are as many of people like me as
there are Mac evangelists world-wide - Drink Coke Damnit! As Kleenex is
to facial tissue, Coke is to soft drink, soda, pop, etc. If you go to
any neighborhood picnic, office function, wedding, family reunion, etc,
I bet dollars to doughnuts that you'd find Coke as a overwhelming choice
over Pepsi.

Even Pepsi rides the band-wagon to make people feel better about having
to drink Pepsi ... New generation Britney Spears speeds through time on
a nostalgic romp in the 50's, 60's 70's 80's and today. My-oh-my, are
we trying to convert Coke drinkers or what?!

David Moon

1886 Drink Coca-Cola.

1886 Delicious! Refreshing! Exhilarating! Invigorating

1890 The wonderful nerve and brain tonic and
remarkable therapeutic agent.

1891 Delightful summer and winter drink.

1893 The ideal brain tonic.

1895 Delightful summer and winter beverage.

1896 Cures headache, Relieves exhaustion.

1898 The best brain and nerve drink.

1900 Deliciously refreshing.

1902 Drink carbonated Coca-Cola in bottles.

1904 Delicious and refreshing.

1904 Coca-Cola satisfies.

1904 The most refreshing drink in the world.

1905 Coca-Cola revives and sustains.

1905 Wherever you go you will find Coca-Cola.

1906 The drink of quality.

1906 It is the ideal beverage.

1907 Coca-Cola lightens worries.

1907 Cooling... refreshing... delicious.

1908 Ask for a bottle... sold everywhere.

1908 Good To The Last Drop

1909 Drink delicious Coca-Cola

1909 After the day's journey drink a glass of delicious, refreshing
Coca-Cola.
It stratifies the thirst and pleases the palate. It relieves fatigue and
imparts new vigor
and new energy. Cooling. Refreshing. Delicious

1910 Relieves fatigue, quenches thirst.

1910 Right off the ice, Coca-Cola.

1910 Happy Days.

1911 It's time to drink Coca-Cola

1912 Demand the genuine...refuse substitutes.

1913 The best beverage under the sun.

1913 A welcome addition to any party - any time - anyplace.

1913 The best beverage under the sun.

1914 The ballplayers' one best beverage.

1915 The standard beverage

1916 Heart's desire

1917 There's a delicious freshness to the flavor of Coca-Cola.

1917 A drink of all the year.

1918 Any time, everywhere, the favorite beverage.

1919 It satisfies thirst.

1919 Coca-Cola is a perfect answer to thirst that no imitation can
satisfy.

1919 A natural drink that answer natural thirst.

1920 Drink Coca-Cola with soda.

1921 The year round drink.

1922 The answer to thirst.

1922 Thirst knows no season.

1923 Delicious and refreshing all the year round.

1923 Refresh yourself.

1924 Pause and refresh yourself.

1925 Enjoy the sociable drink.

1925 It had to be good to get where it is.

1925 Everybody likes it.

1926 Coca-Cola is the shortest distance between thirst and refreshment.

1926 Stop at the red sign. [Picture]

1927 Around the corner from anywhere.

1927 Pure as sunlight.

1928 Purity and flavor sealed in a bottle.

1928 Coca-Cola, along the highway to anywhere.

1929 The best served drink in the world.

1929 The pause that refreshes.

1930 Old Santa says: "Me too".

1931 Get it here ice cold.

1932 Served all over the world.

1932 The drink that makes the pause refreshing.

1933 Drink Coca-Cola, anywhere, anytime.

1933 Take home a few bottles.

1933 It invites a pause

1934 When it's hard to get started, start with Coca-Cola.

1935 Taste is the lure in ice cold Coca-Cola.

1935 Refreshing a morning dip.

1935 Coca-Cola... the pause that brings friends together.

1936 Through 50 years, The pause that refreshes.

1936 Every day is election day for Coca-Cola.

1937 Coca-Cola invites you to lunch.

1937 Served here Ice Cold.

1937 Stop for a pause... go refreshed.

1938 The best friend thirst ever had.

1938 It's part of the game to take "time out".

1938 Any time is the right time to pause and refresh.

1938 Thirst asks nothing more.

1939 That taste good feeling.

1939 Coca-Cola has the taste thirst goes for.

1939 The drink everybody knows.

1939 Thirst stops here.

1940 Your thirst takes wings when you treat it to an ice cold Coca-Cola.

1940 The greatest pause on earth.

1941 Make mine a Coke.

1941 The only thing like Coca-Cola is Coca-Cola itself.

1941 Coca-Cola belongs.

1942 Coca-Cola has that extra something.
 1942 With a taste all it's own, It is the Real Thing.

1942 Everybody welcomes Coca-Cola - it's the real thing.

1943 The drink everybody remembers.

1943 Coca-Cola is good.

1943 Universal symbol of the American way of life.

1944 Hello Coke.

1944 High sign of friendship.

1944 Pause - Go refreshed.

1945 Got enough Coke on Ice?

1945 Whenever you hear "Have a Coke" you hear the voice of America.

1945 Coca-Cola helps show the world the friendliness of American ways.

1945 That's for me.

1946 Greeting from Coca-Cola.

1946 Coca-Cola gives a touch of hospitality to sociable moments.

1946 The friendliest club in the world.

1946 Yes.

1947 Relax with the pause that refreshes.

1947 The quality of Coca-Cola is a friendly quality you can always
trust.

1947 Happy hour... have a Coke.

1948 Where there's Coca-Cola there's hospitality.

1948 Think of lunchtime as a refreshment time.

1949 Coca-Cola along the highway to anywhere.

1950 Thirst, too, seeks quality.

1950 Refresh - and add zest to the hour.

1951 For home and hospitality. Hospitality can be so easy.

1951 You taste its quality.

1951 Refreshment through the years.

1951 Good with so many good things.

1952 What you want is a Coke.

1952 Coke follows thirst everywhere.

1952 The gift for thirst.

1953 Drive safely. Drive refreshed.

1953 Midsummer magic.

1954 Coke time.

1954 Have a Coke and be happy.

1954 Young America loves it.

1955 Bright and bracing as sunshine.

1956 Coca-Cola makes good things taste better.

1956 The friendliest drink on earth.

1956 Gives a bright little life.

1956 Coca-Cola puts you at your sparkling best.

1956 Taste the difference.

1957 Sign of good taste.

1957 Coke is just right.

1958 The cold, crisp taste of Coke.

1958 Refreshment the whole world prefers.

1958 Happy pause for the youth of all ages.

1959 Cheerful life of Coke.

1959 Relax refreshed with ice-cold Coca-Cola.

1959 Be really refreshed.

1959 The cold, crisp taste that so deeply satisfies.

1959 Welcome as springtime.

1960 Coke refreshes you best.

1960 Relax with Coke.

1961 Coca-Cola refreshed you best.

1962 Only Coca-Cola refreshes you best.

1962 Lift that livens.

1963 The big bold taste that's always just right.

1963 Things go better with Coke.

1963 Go better refreshed.

1964 Coca-Cola gives that special zing refreshed best.

1964 People go better refreshed.

1964 You'll go better refreshed.

1965 Enjoy Coca-Cola.

1965 For extra fun - take more than one! Take an extra carton of Coke!

1965 This is the time for real refreshment.

1966 Coca-Cola has the taste you never get tired of.

1966 Coke... after Coke... after Coca-Cola.

1968 Tells your thirst to go fly a kite.

1968 Wave after wave, drink after drink.

1968 For twice the convenience, bring home two cartons of Coke.

1968 It's twice time.

1969 Go with Coke.

1970 It's the real thing.

1971 I'd like to buy the world a Coke.

1972 Coke goes with the good times.

1974 Coke adds life...

1975 Look up America, see what we've got.

1976 Coke adds life.

1980 Have a Coke and a smile.

1982 Coke is it.

1985 We've got a taste for you. America's real choice.

1986 Catch the Wave. Red, white and you.

1988 Can't beat the feeling.

1989 Can't beat the real thing.

1991 Can't beat the real thing.

1992 Can't beat the real thing.

1993 Taste it all.

1993 Always Coca-Cola.

1994 Play Red Hot Summer

1995 Red Hot Summer again
 





Received on Thu Mar 06 2003 - 12:40:28 CST