At 12:27 PM -0600 3/6/03, Rob Lewis wrote:
>Linda A. wrote:
>
>>It's intangible.
>
>Not necessarily true. Many Brands, especially those with
>strong followings, have earned their place through actual
>experience. For example, when Apple came out it was an
>entirely new personal computing experience. The users had
>been using DOS based programs but when they "experienced"
>the Mac, they became strong brand loyalists- it WAS at that
>time a better experience for personal computing. Apple
>"delivered" on their promise and thus earned their place.
>from my 2/25 post:
>
>>I'm tired of this thread, anybody else?
>
>are you kidding? this is my morning entertainment ;-)
>
I'm with you on this, Rob. The fact that anyone would suggest that
branding is intangible only goes to prove how misunderstood a concept
branding really is.
A real branding expert can show you how branding affects the bottom
line in real time.
--
Rob Frankel
"Branding is not about getting your prospects to choose you over your
competition; it's about getting your prospects to see you as the only
solution to their problem." (TM) -- Rob Frankel, consultant and
author of "The Revenge of Brand X: How to build a Big Time Brand on
the web or anywhere else."
Big Time Branding (SM) http://www.RobFrankel.com
818-990-8623 or 1-888-ROBFRANKEL
AIM: ROBFRANKEL
Received on Mon Mar 10 2003 - 10:00:30 CST
