Re: Branding

From: Rob Frankel <rob_at_robfrankel.com>
Date: Mon 10 Mar 2003 10:01:06 -0600

At 12:40 PM -0600 3/6/03, David M. Moon wrote:
>I for one hate Pepsi, and usually choose a non-soft drink if Coke was
>not being served. I even avoid places like KFC, because Coke is not
served.

Part one of the question would be, "why do you insist on Coke?"

When you answer that, I'll ask Part Two.

--
Rob Frankel

"Branding is not about getting your prospects to choose you over your
competition; it's about getting your prospects to see you as the only
solution to their problem." (TM) -- Rob Frankel, consultant and
author of "The Revenge of Brand X: How to build a Big Time Brand on
the web or anywhere else."
Big Time Branding (SM) http://www.RobFrankel.com
818-990-8623 or 1-888-ROBFRANKEL
AIM: ROBFRANKEL




Received on Mon Mar 10 2003 - 10:01:06 CST