Re: Move from branding

From: Rob Frankel <rob_at_robfrankel.com>
Date: Mon 10 Mar 2003 10:01:42 -0600

At 12:37 PM -0600 3/6/03, Scott Rose wrote:
>Hi Gang,
>
>Let's move on to value propositions.
>How does a value proposition add to a brand?
>What are some of your most memorable?
>i.e. McDonalds----- "We love to see you smile"
>Chevrolet-----"Like a Rock"

Both completely meaningless and irrelevant, but no doubt fashioned by
a bevy of boardroom geniuses bent less on making a statement than
actually saying something.

Sort of like peeing while wearing a dark blue suit: it might give
them a nice warm feeling, but nobody really notices.

>
>Bring it on!
>

Consider it brung.
--
Rob Frankel, http://www.RobFrankel.com
Big Time Branding Guy and Author of "The Revenge of Brand X: How to
Build A Big Time Brand on the Web or Anywhere Else" & "The Frankel
Tapes -- Volume One" on sale now at http://www.RevengeOfBrandX.com




Received on Mon Mar 10 2003 - 10:01:42 CST