Re: Alternatives to Overture?

From: Jim Reardon <jim_at_amusive.com>
Date: Mon 10 Mar 2003 10:07:48 -0600

On Fri 07 Mar 2003 13:25:15 -0600, Miki Dzugan wrote:
>Jim, I can appreciate that ETrade can pay $100 - $150 per new client,
>but if they paid $50 per click the site would need a 33% to 50%
>conversion rate in order to pay only $100 - $150 for a new client. A 5%
>conversion rate would be excellent on a Web site. Assuming the sites
>paying $50 per visitor have that high of a conversion rate, a new
>customer must be worth $1000 to them. That may well be the case for the
>term "mesothelioma."

I don't think you understood the point: the amount a product can be
successfully marketed with varies based on the product. Mesothelioma
is big business, big bucks, and as such is worth $50 a click. Saying
this has no relation to the fact that some things are only worth $.01
a click; it's pointless to use it as an example, like another poster
did, that anyone can afford $.10 a click.
---
Jim Reardon <jim_at_amusive.com>
http://www.amusive.com/






Received on Mon Mar 10 2003 - 10:07:48 CST