Re: Alternatives to Overture?

From: Josh Dahmes <jdahmes_at_ciceron.com>
Date: Mon 10 Mar 2003 11:15:50 -0600

Jim, the previous post was in no way meaning to say that "anyone can
afford $.10 a click." What it meant to say was that for almost all of
Overture's current advertisers the raise would have little impact on
costs. What I didn't realize at the time was that they were forcing
those previously grandfathered in at under $.05 up to that level. That
is where I think Overture's mistake is. I don't think they should be
forcing non-competitive terms up like that because in a sense they are
removing the "free-market" value and replacing it with an "Overture
market value" on those terms. And anyone who was basing their Overture
spending in those terms is understandably upset and some or many are
leaving and finding other alternatives.

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Josh Dahmes <> Marketing Strategist <> Ciceron
www.ciceron.com <> tel: 612.204.1919 x42

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Received on Mon Mar 10 2003 - 11:15:50 CST