Re: Move from branding

From: Eric J. Aafedt <eric2003_at_investmenthouse.com>
Date: Tue 11 Mar 2003 09:56:28 -0600

Rob Frankel wrote:

>Chevrolet-----"Like a Rock"

>... completely meaningless and irrelevant, but no doubt fashioned by
>a bevy of boardroom geniuses bent less on making a statement than
>actually saying something.

The "Like A Rock" ad campaign was not "fashioined by a bevy of boardroom
geniuses". Rather it was created by Don Gould of Campbell-Ewald Advertising.
The campaign was a HUGE success for Chevy Trucks (which had a weak image
prior to this campaign starting). There are a few newspaper articles
written about this campaign and the unique circumstances surrounding its
development (probably 6 years or so ago) that are worth reading if you can
ever find them.

Eric








Received on Tue Mar 11 2003 - 09:56:28 CST