Re: Web tracking software

From: Jim Sterne <jsterne_at_targeting.com>
Date: Wed 12 Mar 2003 09:49:48 -0600

At 06:47 AM 3/12/03, Toby Bloomberg wrote:
>Would appreciate your recommendations on web tracking software. Client's
>website will not include eCom.

Far be it from me to actually recommend one tool over
another - I'm an observer, not a user. There's a *great*
deal of "it depends" to deal with here.

But you might find this white paper by Mike McClure
of Marketwave very interesting. Scroll past The Need
for Web Analysis Tools, Typical Initial Phases of
Web Site Development, etc, down to Overview of Web
Traffic Analysis Market Segments and especially the
Recommended Review Criteria for Traffic Analysis Software
http://www.businesswire.com/emk/mwave3.htm


----------------------------------------------------------
Jim Sterne Target Marketing of Santa Barbara
jsterne@targeting.com http://www.targeting.com
Author, Speaker, Consultant +1 805-965-3184
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Received on Wed Mar 12 2003 - 09:49:48 CST