Re: Move from branding

From: Rob Frankel <rob_at_robfrankel.com>
Date: Wed 12 Mar 2003 09:52:04 -0600

At 8:42 AM -0600 3/12/03, Melinda Robinson wrote:

> I wonder how much of those campaigns are
>undertaken with that idea in mind?

There you go: the point here is that rarely, if ever, is advertising
based on true brand strategy. That's why so much advertising is so
meaningless.
--
Rob Frankel

"Branding is not about getting your prospects to choose you over your
competition; it's about getting your prospects to see you as the only
solution to their problem." (TM) -- Rob Frankel, consultant and
author of "The Revenge of Brand X: How to build a Big Time Brand on
the web or anywhere else."
Big Time Branding (SM) http://www.RobFrankel.com
818-990-8623 or 1-888-ROBFRANKEL
AIM: ROBFRANKEL




Received on Wed Mar 12 2003 - 09:52:04 CST