Re: Move from branding

From: Shashank Tripathi <sub_at_shanx.com>
Date: Thu 13 Mar 2003 00:42:10 -0600

Hi Rob,


    | First you create the brand, then you raise its awareness
    | with PR and advertising.


I find that a very amusing statement. How do you propose a brand should
be created _before_ PR and advertising? Were you perhaps referring to
storyboarding the brand idea inside an organization before you
communicate it to the public?

Shanx


Tokyo | Japan
www.shanx.com
 





Received on Thu Mar 13 2003 - 00:42:10 CST