Re: Move from branding

From: John Gaskill <jg_at_Info-Central-USA.com>
Date: Thu 13 Mar 2003 06:23:26 -0600

Shanx wrote:

>Hi Rob, [Frankel]
> | First you create the brand, then you raise its awareness
> | with PR and advertising.
>I find that a very amusing statement. How do you propose a brand should
>be created _before_ PR and advertising? Were you perhaps referring to
>storyboarding the brand idea inside an organization before you
>communicate it to the public?

Shanx,

You could use a story board,
a chalk board, a white board,
a computer screen or PDA, and
even a piece of paper to record
the various aspects and attributes
planned for a brand.

Everything else follows, including
the advertising and PR.

Anything I forgot Rob?


John Gaskill
jg_at_Info-Central-USA.com
http://Info-Central-USA.com






Received on Thu Mar 13 2003 - 06:23:26 CST