Re: Spam Cop

From: Charles White <chuck_at_tumeric.net>
Date: Fri 14 Mar 2003 12:34:05 -0600

Rob Frankel <rob_at_robfrankel.com> wrote:

> >4. What are the ramifications of being complained about 3 times?
>
> A LOT depends on what you're sending out and how you send it. I send
> unsolicited e-mail to prospects and never get spam complaints. If
> you blast anonymous, high-sales HTML messages, you're going to be
> perceived as a spammer.

I certainly enjoy your posts about branding, but on this one I beg to
differ. I've sent emails to Spam Cop in the past, and am glad to see they
actually do something. Anyone who sends me an unsolicited email is spamming
me, and I have zero tolerance for it. There are better ways to brand, and
your Frankelbees is a great example. If someone sends me an unsolicited
email, even if I'm interested in their product, they've lost me forever. No
turning back. If you blast anonymous, high-sales HTML messages, you're going
to be perceived as a spammer, because you are one. A highly personalized,
written by Rob Frankel email addressed to me personally that I know you took
the time to write only for me? That may be a different story. *May* be.
Depending on my mood.

I've also never heard of Spam Cop taking any money other than from people
subscribing to their service.

Cheers,

Chuck White
Author, Mastering XSLT, Sybex Books
http://www.javertising.com/webtech
http://www.tumeric.net





Received on Fri Mar 14 2003 - 12:34:05 CST