Choosing an Ad Network / Email Partner
Hello,
I'm with an organization called the Recreational
Fishing Alliance (www.savefish.com) and relatively new
to the online marketplace. We are in the middle of
choosing a company to work with that will help us
increase our membership base from 75,000 to 300,000
over the next 2 years and see online advertising as a
way of helping us reach this goal. I've talked to a
number of companies such as FastClick, ValueClick,
BurstMedia, etc. and they all have a different story
as to how to help us get there and of course different
costs associated with these programs and minimum buys
and so forth.
I guess my question I pose to this board is what types
of questions should I be asking these companies that
might not be so obvious? Of course every company I
speak with will tell me what they are good at but I'm
not sure what they aren't good at and I don't want to
partner with the wrong company. We need quite a lot
of creative work to make this campaign effective I
realize so would going with an agency rather than
dealing with an ad network directly be a better
choice? These are just some of the things I'm
thinking of as we go down this path.
Any insight into this would be much appreciated and
welcomed.
Regards,
Brandon Meyers
Recreational Fishing Alliance
=====
Brandon R. Meyers
brmeyers_at_yahoo.com
Received on Tue Mar 18 2003 - 08:09:50 CST
